Before you cancel HubSpot.

What happens to the data when you cancel HubSpot

1. If a paid HubSpot subscription is terminated or expires, HubSpot says it will continue to make its Free Services available to you, though this may not be the case if the agreement was terminated for cause.

   Plans: all paid subscriptions (Customer Terms of Service, last modified September 16, 2026)

   HubSpot’s words

   If your paid subscription is terminated or expires, we will continue to make available to you our Free Services provided however, this may not be the case if your Agreement was terminated for cause.

   legal.hubspot.com, read October 29, 2026

2. For the free Smart CRM and for every Hub except Marketing Hub and Revenue Hub, HubSpot gives no access to the company's data after the subscription term ends, so the data has to be retrieved before then.

   Plans: HubSpot Smart CRM and Free Services (section 1.3); all Hubs except Marketing Hub and Revenue Hub (section 5, which names Sales Hub and Data Hub); Product Specific Terms last modified September 16, 2026

   HubSpot’s words

   We strongly recommend retrieving your Customer Data prior to the end of your Subscription Term; for the HubSpot Smart CRM and Free Services, we will not provide you with any access to Customer Data after termination or expiration of your Subscription Term. [...] 5.1 Overview. The terms in this section apply to Subscription Services reflected as a Hub in the Product and Services Catalog, except Marketing Hub and Revenue Hub which are referenced in their respective sections. [...] We strongly recommend retrieving your Customer Data prior to the end of your Subscription Term; for the other Hub Subscription Services we will not provide you with any access to Customer Data after termination or expiration of your Subscription Term.

   legal.hubspot.com, read October 29, 2026

3. On Marketing Hub Professional or Enterprise with Marketing Contacts, if the company makes a written request within 30 days after the subscription ends, HubSpot will provide either temporary access to retrieve the data (and may charge a re-activation fee) or copies of it; after those 30 days HubSpot has no obligation to keep or provide the data and says it will delete all Customer Data unless it is legally prohibited or the DPA's 'Deletion or Return of Customer Personal Data' section applies.

   Plans: Marketing Hub Professional and Marketing Hub Enterprise on Marketing Contacts

   HubSpot’s words

   3.3.3 Retrieval of Customer Data. For Marketing Hub Professional - Marketing Contacts and for Marketing Hub Enterprise - Marketing Contacts, if you make a written request within thirty (30) days after termination or expiration of your subscription, we will provide you with temporary access to the Subscription Service to retrieve, or we will provide you with copies of, all Customer Data then in our possession or control. If we provide you with temporary access to the account, we may charge a re-activation fee. Thirty (30) days after termination or expiration of your Subscription, we will have no obligation to maintain or provide you the Customer Data. We will delete all Customer Data in our systems or otherwise in our control unless (i) we are legally prohibited or (ii) save as set out in the ‘Deletion or Return of Customer Personal Data’ section of the DPA, then such Customer Personal Data will be Processed in accordance with our DPA.

   legal.hubspot.com, read October 29, 2026

Who can export what, by plan

1. Users with export permissions can export records (for example contacts and deals), which downloads their current property values and associations; for contact activities such as calls and notes, HubSpot points to exporting individual contact data, exporting certain activity reports, or using the engagements API.

   Plans: All products and plans

   HubSpot’s words

   You can export your records (e.g., contacts, deals) in your HubSpot account. This downloads their current property values and associations. [...] If you want to export contact activities (e.g., calls, notes) instead, you can: Export individual contact data. Export certain activity reports. Use the engagements API. [...] Export permissions are required to export records.

   knowledge.hubspot.com, read October 29, 2026

2. To get a contact's emails and notes, a Super Admin or a user with CRM export permission exports that single contact's data and ticks the Contact activities box; this tool works one contact record at a time.

   Plans: All products and plans

   HubSpot’s words

   This article outlines how to export all data from an individual contact record. [...] Super Admin or CRM export permissions are required to export a contact's data. [...] To export all activities associated with the contact (e.g., emails, notes), select the Contact activities checkbox.

   knowledge.hubspot.com, read October 29, 2026

3. On Starter and Professional subscriptions a Super Admin can back up CRM data once per week, and on Enterprise once every 24 hours; the backup covers contacts, companies, deals, tickets, custom objects, products, calls, conversations and tasks, but not associations or activity data.

   Plans: Marketing Hub, Sales Hub, Service Hub, Data Hub and Content Hub: Starter, Professional, Enterprise

   HubSpot’s words

   Backups include data from the following objects: contacts, companies, deals, tickets, custom objects, products, calls, conversations, and tasks. Associations and activity data aren't included. [...] A Starter or Professional subscription is required to back up your data once per week. [...] An Enterprise subscription is required to back up your data once every 24 hours. [...] Super Admin permissions are required to back up your data.

   knowledge.hubspot.com, read October 29, 2026

What can stop or limit an export

1. The emailed download link for a record export expires after 30 days.

   Plans: All products and plans

   HubSpot’s words

   Click Export. You'll receive an email with a download link to your export file. Download links to export files will expire after 30 days.

   knowledge.hubspot.com, read October 29, 2026

2. HubSpot allows up to 300 record exports within a rolling 24-hour window and up to three at the same time, with further exports queued; a large export can take a few hours and may arrive as several files in a zip file.

   Plans: All products and plans

   HubSpot’s words

   You can complete up to 300 exports within a rolling 24 hour window, and up to three exports simultaneously. Any additional exports will be queued until one of the three concurrent exports is completed. Large exports may take a few hours to complete the export and you may receive multiple files delivered in a zip file.

   knowledge.hubspot.com, read October 29, 2026

3. A CRM backup file has to be downloaded within 14 days.

   Plans: Marketing Hub, Sales Hub, Service Hub, Data Hub and Content Hub: Starter, Professional, Enterprise

   HubSpot’s words

   To download the backup file within 14 days:

   knowledge.hubspot.com, read October 29, 2026

What the export looks like

1. Record exports come as CSV, XLS or XLSX files; a CSV file over 2 MB is zipped, XLS is capped at 256 columns and XLSX at 16,384 columns, and CSV has no column limit.

   Plans: All products and plans

   HubSpot’s words

   Multiple files are expected when exporting CSV or XLSX files with more than 1,000,000 rows and XLS files with more than 65,535 rows. An exported CSV file will be automatically zipped if the resulting file is greater than 2MB. For XLS and XLSX files, there's a limit to the number of columns that can be exported (256 for XLS and 16,384 for XLSX). If your export contains more columns than the limit, the additional columns won't be included in the file. For exports with a large number of columns, it's recommended to export CSV files which won't have a column limit.

   knowledge.hubspot.com, read October 29, 2026

2. A CRM backup downloads as a zip file with one CSV file per object.

   Plans: Marketing Hub, Sales Hub, Service Hub, Data Hub and Content Hub: Starter, Professional, Enterprise

   HubSpot’s words

   The downloaded .zip file will contain CSV files for each object. If an object has no records, there will be no file included in the backup.

   knowledge.hubspot.com, read October 29, 2026

What is deleted while you still pay

1. A contact deleted the standard way sits in the recycle bin for 90 days; after 90 days the contact and its data are deleted and cannot be recovered.

   Plans: All products and plans

   HubSpot’s words

   Delete this contact with the ability to restore within 90 days: moves the deleted contact to the recycle bin where you can restore it within 90 days. Restoring a contact deleted with this option within 90 days recovers property values, associations, and supported activities. After 90 days, the contact and data is deleted and cannot be recovered. If a contact with the same email reaches out past 90 days, a new record is created without historical data.

   knowledge.hubspot.com, read October 29, 2026

2. Deleted contacts, companies, emails, products, appointments and custom object records can be restored for up to 90 days after deletion, while permanent (privacy) deletions skip the recycle bin entirely.

   Plans: All products and plans

   HubSpot’s words

   You can restore HubSpot-defined object records such as contacts, companies, emails, products, appointments, and custom objects up to 90 days after they were deleted. [...] Please note: permanent or GDPR-related deletions aren't held in the recycle bin. They're permanently deleted immediately for users but may take up to 30 days to be purged from HubSpot in compliance with data privacy laws.

   knowledge.hubspot.com, read October 29, 2026

What HubSpot’s pages do not say

• HubSpot's terms give no number of days before deletion for free accounts, Marketing Hub Starter, Revenue Hub, the other Hubs, or an account the customer deletes.